Sunday, December 23, 2007

The game of the name

Organisations love to spend a sum of money on competitions to rebrand or find creative unique names for developments.

But the end result is always nothing extraordinary.

(1) new budget terminal is "Budget Terminal"
(2) renaming Marina Bay is "Marina Bay"
(3) Singapore Zoological Gardens is "The Zoo"
(4) new name for Bt Panjang LRT is "Bt Panjang LRT"

And the latest,

Singapore Science Centre is now rebranded "Science Centre, Singapore"

No comments: